Download Book in PDF format. You can Read Online here in PDF, EPUB, Mobi or Docx formats.

The Guide To The Product Management And Marketing Body Of Knowledge

Author : Greg Geracie
ISBN : 0984518509
Genre : Business & Economics
File Size : 72. 26 MB
Format : PDF, Kindle
Download : 722
Read : 1305

Download Now


Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

A Guide To The Project Management Body Of Knowledge

Author : Project Management Institute
ISBN : 193069945X
Genre : Project management
File Size : 48. 70 MB
Format : PDF, ePub, Docs
Download : 656
Read : 169

Download Now


Contains the fundamental, baseline practices that drive business results for any organization-local, regional or global. This edition has been updated to reflect the most current industry knowledge and practices.

Winning At New Products

Author : Robert Gravlin Cooper
ISBN : 0738204633
Genre : Business & Economics
File Size : 29. 53 MB
Format : PDF, Docs
Download : 671
Read : 905

Download Now


The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth.

Pdma Essentials

Author : Abbie Griffin
ISBN : 9781118971802
Genre : Business & Economics
File Size : 66. 44 MB
Format : PDF, ePub
Download : 294
Read : 955

Download Now


Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

Business

Author : 布卢姆斯伯里出版公司
ISBN : 7800736598
Genre : Business
File Size : 44. 59 MB
Format : PDF, ePub
Download : 864
Read : 314

Download Now


责任者取自版权页。

The Certified Quality Engineer Handbook

Author : Roger W. Berger
ISBN : 0873895029
Genre : Technology & Engineering
File Size : 66. 51 MB
Format : PDF, ePub, Mobi
Download : 382
Read : 465

Download Now


The Certified Quality Engineer Handbook is a comprehensive, all-in-one resource focusing on the Certified Quality Engineer Body of Knowledge (BoK). Every quality engineering concept and technique is succinctly discussed including management and leadership, quality systems development and implementation, and reliability and risk management. Additional chapters on quality management systems (such as ISO 9000 and the Malcolm Baldrige Award) and implementing a Six Sigma program are also included. While no single book can guarantee success, it's an excellent resource for those preparing to take the CQE exam or for your own professional library.

Official Isc 2 Guide To The Csslp

Author : Mano Paul
ISBN : 9781439826065
Genre : Business & Economics
File Size : 42. 93 MB
Format : PDF, Kindle
Download : 655
Read : 504

Download Now


As the global leader in information security education and certification, (ISC)2® has a proven track record of educating and certifying information security professionals. Its newest certification, the Certified Secure Software Lifecycle Professional (CSSLP®) is a testament to the organization’s ongoing commitment to information and software security. The Official (ISC)2® Guide to the CSSLP® provides an all-inclusive analysis of the CSSLP Common Body of Knowledge (CBK®). As the first comprehensive guide to the CSSLP CBK, it facilitates the required understanding of the seven CSSLP domains—Secure Software Concepts, Secure Software Requirements, Secure Software Design, Secure Software Implementation/Coding, Secure Software Testing, Software Acceptance, and Software Deployment, Operations, Maintenance and Disposal—to assist candidates for certification and beyond. Serves as the only official guide to the CSSLP professional certification Details the software security activities that need to be incorporated throughout the software development lifecycle Provides comprehensive coverage that includes the people, processes, and technology components of software, networks, and host defenses Supplies a pragmatic approach to implementing software assurances in the real-world The text allows readers to learn about software security from a renowned security practitioner who is the appointed software assurance advisor for (ISC)2. Complete with numerous illustrations, it makes complex security concepts easy to understand and implement. In addition to being a valuable resource for those studying for the CSSLP examination, this book is also an indispensable software security reference for those already part of the certified elite. A robust and comprehensive appendix makes this book a time-saving resource for anyone involved in secure software development.

The Lean Product Development Guidebook

Author : Ronald Mascitelli
ISBN : 9780966269734
Genre : Business & Economics
File Size : 24. 55 MB
Format : PDF, Kindle
Download : 744
Read : 1282

Download Now


Describes over two dozen powerful and practical methods for slashing waste and improving resourse utilization, spanning the full spectrum from inception to successful product launch. It includes over 150 figures and diagrams and is rich with real-world examples and step-by-step instructions.

Pgmp Program Management Professional Exam Study Guide

Author : Paul Sanghera
ISBN : 9780470231371
Genre : Computers
File Size : 57. 23 MB
Format : PDF, ePub
Download : 227
Read : 525

Download Now



Safe 4 0 Reference Guide

Author : Dean Leffingwell
ISBN : 9780134510675
Genre : Computers
File Size : 40. 46 MB
Format : PDF, ePub, Mobi
Download : 868
Read : 1163

Download Now


This is the complete guide to using the Scaled Agile Framework® (SAFe) to achieve agility at scale, successfully transform software organizations, and deliver better software. Leading enterprise development expert Dean Leffingwell helps you implement lean/agile principles in organizations of any size or complexity, overcome barriers to agility, and apply lean thinking to continually improve all aspects of software delivery. You'll learn how to use SAFe's "Big Picture" user interface to understand and optimize every role, team, activity, and artifact needed to scale from team to program to portfolio. Leffingwell helps you scale key agile elements of value (requirements and Backlogs), teams (from development team through Portfolio), and Timebox (iteration, PSI, budget cycle). You'll master techniques that have been successfully applied by development teams ranging from 50 to thousands of professionals, at enterprises including Nordstrom, Visa, John Deere, HP, Intel, Capital One, and Comcast. If you need to achieve agility at scale, no other methodology competes with SAFe, and no other book offers as much practical guidance for succeeding with it.

Top Download:

Best Books